Version : 2005
Presented by : Jacques Cusson
Author : Robert S. Kaplan, David P. Norton
ISBN Code : 0-87584-651-3
Category : Strategy
This book presents a proven method that measures the choice of strategies clear and coherent ways. The balanced scorecard is a measurement system of balanced performance. These indicators are divided into four areas (financial, customer, internal process and organizational learning) while connected them by their impact on strategies.